#tech #crm #saas #cio The Truth About On-Demand CRM | CIO.com According to Stephanie Overby 2012, “Hosted, on-demand CRM is sometimes cheaper and easier to roll out than the software that lives on your own machines. But if you think on-demand means that all you have to do is flip a switch, youre dead wrong.”
“When Alex Marxer began looking at customer relationship management software, on-demand CRM wasn’t even on his radar screen. As vice president of financial services for ResortCom International, a $15 million business-process outsourcing company for vacation property developers and managers, Marxer was looking for an enterprise CRM system for sales, marketing, customer support, self-service and analytics. He needed software that was flexible enough to accommodate the changing needs of his sales and marketing staff yet would integrate well with the company’s homegrown back-office applications containing all its customer contracts, invoices and financial transactions. So he had his sights set on traditional offerings from vendors like Siebel, Kana and Pivotal.” Read more > http://www.cio.com/article/16546/The_Truth_About_On_Demand_CRM
